Our Story 2017-10-24T09:22:27+00:00

Our AllShapeUp Story

With over a decade of experience in the health and fitness industry, we're here to use our passion and expertise to turn your goals into a reality.

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A Message From Our Founder James Hesling

Hi there, I’m James Hesling and I’ve created AllShapeUp to help people like you to improve your health, fitness and body confidence. I’m an endurance athlete, motivational speaker and together at AllShapeUp we’re a team of industry experts. We’ve made it our personal mission to help as many people around the world by using our workouts and recipes. Members are able to make permanent changes to their lifestyle to become fitter, stronger and healthier. Our workouts are perfect for at home, whilst travelling, or even at the gym, and whether you’re a beginner or regular exerciser, our workouts will always have you progressing.

Helping Our Members

Do you have a fitness challenge happening in the next 6 months for a cause close to your heart? If so, we want to hear about it! AllShapeUp are offering potential free memberships for people who are pushing themselves to the limit for a cause close to their heart.

For free you’ll receive guidance, personal training plan, nutrition plan, motivation and complete access to AllShapeUp until you achieve your challenge! Interested? Contact us to find out more.

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The Challenge

September 2015 brought one of the hardest and craziest triathlons ever seen. AllShapeUp Director James Hesling pushed his mental and physical limits to the edge raising £2,500 for Help for Heroes by completing a 12 consecutive day triathlon!

“I love a challenge, but most importantly I love exploring my limits and one thing was certain, I definitely explored them! I have enormous respect for Help for Heroes, the work they do for our servicemen and women is fantastic and being in the Armed Forces myself, I didn’t need anymore reason to work with them. After the success of 5in5 I new I wanted to test myself further incorporating more than just my strength – running. I’d never really cycled or swam before which inspired me to try something new, something even crazier.

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The Running Man

Sport Relief 2014 presented the first true test of physical and mental strength for AllShapeUp Director James Hesling. Successfully running 5 marathons in 5 consecutive days for the Charity Sport Relief and raising £2,500 in the process. Here’s an insight of how and why!

“I’ve always had the belief that it’s important to give back in life. However big or small, we should all contribute in some way to make the world a better place. I’d been a part of several charity events over the years, and as my interest in developing mental strength grew alongside a desire to test myself physically, 5in5 proved to be more than the test I required!

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