Hi, I'm James, here to help you achieve your goals and simplify industry confusion.
Fad and restrictive diets are a thing of the past and my purpose is to teach you how you get to where you want to be and more importantly, stay there - Lets go!

A Revolutionary Online Platform

The brand new All Shape Up Platform is a game changer.
A one stop shop for workouts, recipes, guides, interviews and continuous coaching.
All Shape Up is years of experience broken down and organised with one aim...
To make sure you achieve your goal!

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Don't Delay, Start Today

6 Reasons to try All Shape Up

Workout Videos

Over 100 full length workouts that are perfect if you're looking to join in at home or at the gym.

Exercise Lab

Ever been to the gym and not felt confident? Not sure you're doing the exercises right? Let the lab teach you how to perform each exercise safely and effectively.

Workout Guides

Whether you're new to exercise or experienced, train at home or at the gym, our programmes will help you build on your fitness level.


Over 100 tasty, easy recipes with calories and macros clearly listed, helping you match them to your goal. Vegan? Vegetarian? Meat lover? We've got you covered!

Build Your Diet

We don't do meal plans but if you're unsure where to start, check out our "Build Your Diet" templates to steer you in the right direction.

Education Station

Be empowered to know why, what, when and how. All your questions regarding health, fitness and nutrition answered here in short, educational videos.

The Man, The Myth, The Legend

Meet James

James Hesling - Personal Trainer

Personal Trainer

Over 10 years experience helping people look good and feel great.

James Hesling - Evidence Based

Evidence Based

Combining evidence with proven experience to achieve the best result.

James Hesling - Understand Nutrition

Understand Nutrition

Here to de-bust the "BS", cut through the fads, and empower your decision.

James Hesling - Improve your Health

Improve your Health

Learn how to change habits and build better relationships with food.

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Helping people with goals like yours

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LIVE Workouts


Guest Speakers

Continuous Support